
A | The 2026 Golden Globe Awards nominations arrived, where the finest in the entertainment industry receive awards. HBO’s The White Lotus is leading with six nominations. The luxe Thailand-set season secured multiple acting nominations and a best drama series nomination, continuing its run as one of TV’s most talked-about anthologies.Netflix’s Adolescence followed with five, while Only Murders in the Building and Severance each landed four nominations. This year’s nominations reflect the Globes’ ongoing evolution. Alongside the traditional categories, the HFPA has expanded its scope to include stand-up comedy specials and podcasts. This acknowledges the shift in audience habits.Meanwhile, the industry itself continues to navigate streaming contractions, cost-cutting studio strategies, and an unpredictable box office, even as Hollywood prepares once again for its most free-spirited awards night. Netflix, fresh off its landmark acquisition of Warner Bros. and HBO, led all distributors with 35 nominations, while its soon-to-be-absorbed counterparts collectively scored 31.On the film side, One Battle After Another surged ahead of the pack with nine nominations, emerging as the year’s most recognised motion picture. The sharp sociopolitical satire earned nods for best motion picture – musical or comedy. Paul Thomas Anderson’s direction and screenplay, Jonny Greenwood’s score, and a powerhouse slate of performances from Leonardo DiCaprio, Chase Infiniti, Benicio Del Toro, Sean Penn, and Teyana Taylor.Sentimental Value and Sinners also showed up strong with eight and seven nominations, respectively, competing across drama, acting, and craft categories.The nominations were announced by Marlon Wayans and Skye P. Marshall. The night will see Nikki Glaser as the host once again. View this post on Instagram A post shared by Nikki Glaser (@nikkiglaser) FULL NOMINATIONS LIST:BEST TELEVISION SERIES – DRAMAThe Diplomat (Netflix)The Pitt (HBO Max)Pluribus (Apple TV)Severance (Apple TV)Slow Horses (Apple TV)The White Lotus (HBO Max)BEST TELEVISION SERIES – MUSICAL OR COMEDYAbbott Elementary (ABC)The Bear (FX on Hulu)Hacks (HBO Max)Nobody Wants This (Netflix)Only Murders in the Building (Hulu)The Studio (Apple TV)BEST TELEVISION LIMITED SERIES, ANTHOLOGY SERIES OR MOTION PICTURE MADE FOR TELEVISIONAdolescence (Netflix)All Her Fault (Peacock)The Beast in Me (Netflix)Black Mirror (Netflix)Dying for Sex (FX on Hulu)The Girlfriend (Prime Video)BEST PERFORMANCE BY A FEMALE ACTOR – DRAMAKathy Bates (Matlock)Britt Lower (Severance)Helen Mirren (Mobland)Bella Ramsey (The Last of Us)Keri Russell (The Diplomat)Rhea Seehorn (Pluribus)BEST PERFORMANCE BY A MALE ACTOR – DRAMASterling K. Brown (Paradise)Diego Luna (Andor)Gary Oldman (Slow Horses)Mark Ruffalo (Task)Adam Scott (Severance)Noah Wyle (The Pitt)BEST PERFORMANCE BY A FEMALE ACTOR – MUSICAL OR COMEDYKristen Bell (Nobody Wants This)Ayo Edebiri (The Bear)Selena Gomez (Only Murders in the Building)Natasha Lyonne (Poker Face)Jenna Ortega (Wednesday)Jean Smart (Hacks)BEST PERFORMANCE BY A MALE ACTOR – MUSICAL OR COMEDYAdam Brody (Nobody Wants This)Steve Martin (Only Murders in the Building)Glen Powell (Chad Powers)Seth Rogen (The Studio)Martin Short (Only Murders in the Building)Jeremy Allen White (The Bear)BEST PERFORMANCE BY A FEMALE ACTOR – LIMITED SERIES/ANTHOLOGY/TV MOVIEClaire Danes (The Beast in Me)Rashida Jones (Black Mirror)Amanda Seyfried (Long Bright River)Sarah Snook (All Her Fault)Michelle Williams (Dying for Sex)Robin Wright (The Girlfriend)BEST PERFORMANCE BY A MALE ACTOR – LIMITED SERIES/ANTHOLOGY/TV MOVIEJacob Elordi (The Narrow Road to the Deep North)Paul Giamatti (Black Mirror)Stephen Graham (Adolescence)Charlie Hunnam (Monster: The Ed Gein Story)Jude Law (Black Rabbit)Matthew Rhys (The Beast in Me)BEST SUPPORTING FEMALE ACTOR – TELEVISIONCarrie Coon (The White Lotus)Erin Doherty (Adolescence)Hannah Einbinder (Hacks)Catherine O’Hara (The Studio)Parker Posey (The White Lotus)Aimee Lou Wood (The White Lotus)BEST SUPPORTING MALE ACTOR – TELEVISIONOwen Cooper (Adolescence)Billy Crudup (The Morning Show)Walton Goggins (The White Lotus)Jason Isaacs (The White Lotus)Tramell Tillman (Severance)Ashley Walters (Adolescence)BEST PERFORMANCE IN STAND-UP COMEDY ON TELEVISIONBill MaherBrett GoldsteinKevin HartKumail NanjianiRicky GervaisSarah SilvermanBEST PODCASTArmchair Expert with Dax Shepard (Wondery)Call Her Daddy (SiriusXM)Good Hang with Amy Poehler (Spotify)The Mel Robbins Podcast (SiriusXM)SmartLess (SiriusXM)Up First (NPR)MOTION PICTURE NOMINATIONSBEST MOTION PICTURE – DRAMAFrankenstein (Netflix)Hamnet (Focus Features)It Was Just an Accident (Neon)The Secret Agent (Neon)Sentimental Value (Neon)Sinners (Warner Bros. Pictures)BEST MOTION PICTURE – MUSICAL OR COMEDYBlue Moon (Sony Pictures Classics)Bugonia (Focus Features)Marty Supreme (A24)No Other Choice (Neon)Nouvelle Vague (Netflix)One Battle After Another (Warner Bros. Pictures)BEST MOTION PICTURE – ANIMATEDArco (Neon)Demon Slayer: Infinity CastleElioKpop Demon HuntersLittle Amélie or the Character of RainZootopia 2CINEMATIC AND BOX OFFICE ACHIEVEMENTAvatar: Fire and AshF1Kpop Demon HuntersMission: Impossible – The Final ReckoningSinnersWeaponsWicked: For GoodZootopia 2BEST MOTION PICTURE – NON-ENGLISH LANGUAGEIt Was Just an Accident – FranceNo Other Choice – South KoreaThe Secret Agent – BrazilSentimental Value – NorwaySirāt – SpainThe Voice of Hind Rajab – TunisiaBEST ACTRESS – DRAMAJessie Buckley (Hamnet)Jennifer Lawrence (Die My Love)Renate Reinsve (Sentimental Value)Julia Roberts (After the Hunt)Tessa Thompson (Hedda)Eva Victor (Sorry, Baby)BEST ACTOR – DRAMAJoel Edgerton (Train Dreams)Oscar Isaac (Frankenstein)Dwayne Johnson (The Smashing Machine)Michael B. Jordan (Sinners)Wagner Moura (The Secret Agent)Jeremy Allen White (Springsteen)BEST ACTRESS – MUSICAL OR COMEDYRose Byrne (If I Had Legs I’d Kick You)Cynthia Erivo (Wicked: For Good)Kate Hudson (Song SUng Blue)Chase Infiniti (One Battle After Another)Amanda Seyfried (The Testament of Ann Lee)Emma Stone (Bugonia)BEST ACTOR – MUSICAL OR COMEDYTimothée Chalamet (Marty Supreme)George Clooney (Jay Kelly)Leonardo DiCaprio (One Battle After Another)Ethan Hawke (Blue Moon)Lee Byung-hun (No Other Choice)Jesse Plemons (Bugonia)BEST SUPPORTING FEMALE ACTOR – FILMEmily Blunt (The Smashing Machine)Elle Fanning (Sentimental Value)Ariana Grande (Wicked: For Good)Inga Ibsdotter Lilleaas (Sentimental Value)Amy Madigan (Weapons)Teyana Taylor (One Battle After Another)BEST SUPPORTING MALE ACTOR – FILMBenicio del Toro (One Battle After Another)Jacob Elordi (Frankenstein)Paul Mescal (Hamnet)Sean Penn (One Battle After Another)Adam Sandler (Jay Kelly)Stellan Skarsgård (Sentimental Value)BEST DIRECTORPaul Thomas Anderson (One Battle After Another)Ryan Coogler (Sinners)Guillermo del Toro (Frankenstein)Jafar Panahi (It Was Just An Accident)Joachim Trier(Sentimental Value)Chloé Zhao (Hamnet)BEST SCREENPLAYPaul Thomas Anderson (One Battle After Another)Ronald Bronstein, Josh Safdie (Marty Supreme)Ryan Coogler (Sinners)Jafar Panahi (It Was Just An Accident)Eskil Vogt, Joachim Trier (Sentimental Value)Chloé Zhao, Maggie O’Farrell (Hamnet)BEST ORIGINAL SCOREAlexandre Desplat (Frankenstein)Ludwig Göransson (Sinners)Jonny Greenwood (One Battle After Another)Kangding Ray (Sirāt)Max Richter (Hamnet)Hans Zimmer (F1)BEST ORIGINAL SONGDream as One (Avatar: Fire and Ash)Music and Lyrics by: Miley Cyrus, Andrew Wyatt, Mark Ronson, Simon FranglenGolden (KPOP Demon Hunters) Music by: Joong Gyu Kwak, Yu Han Lee, Hee Dong Nam, Jeong Hoon Seo, Park Hong JunLyrics by: Kim Eun-jae (EJAE), Mark SonnenblickI Lied to You (Sinners)Music and Lyrics by: Raphael Saadiq, Ludwig GöranssonNo Place Like Home (Wicked: For Good)Music and Lyrics by: Stephen SchwartzThe Girl in the Bubble (Wicked: For Good)Music and Lyrics by: Stephen SchwartzTrain Dreams (Train Dreams)Music by: Nick Cave, Bryce DessnerLyrics by: Nick CaveAlso Read: Tom Cruise To Finally Get An Oscar!。

B | 七夕,这个在中国有着千年历史的传统节日,正从国际时尚品牌一年一度的短期销售节点,升级为品牌输出价值理念、开展文化表达、构建消费者情感联结的重要内容场。过去,国际品牌对七夕的运营,往往停留在“应景之作”层面上,如一套共用的视觉模板、一组心形图案、一场以情侣互赠为核心的促销。今年,各大品牌的玩法发生明显转变,以多元创意诠释独属于东方的“中式浪漫”。营销周期拉长,“中式浪漫”更多元推广周期拉长,是今年七夕营销最直观的行业变化。传统集中于节前一周的传播节奏被打破,多个国际品牌将营销启动节点前置至七月上旬,整体推广周期延展至近一个月,部分限定产品也选择更早开启全球发售。“这说明国际品牌对中国市场的重视程度正在发生质变。”广告营销行业从业者张凯指出,七夕正在从一场“必须参与”的季节性促销,升级为品牌必须认真对待的“战略阵地”。伴随传播周期延伸,“浪漫”的定义边界也在持续拓宽。过去节日叙事高度聚焦两性亲密关系与节日互赠,如今情感表达走向多元化,自我接纳、长久陪伴、共同成长等内涵逐步纳入品牌表达体系,亲密关系不再是节日营销的唯一叙事载体。Champion七夕限定“GOGO系列”这一转向与消费端的变化一致。

C | 社交平台上,“长期使用”“陪伴感”等关键词在七夕礼物讨论中的出现频率持续上升。消费者不再满足于“节日的惊喜”,而是追求“能够在很长时间里持续发挥价值的情感陪伴”。“这不只是价值观的表态,更是消费逻辑的深层重构。

D | ”张凯分析说,节日营销的本质是“关系型消费”,关系场景越多元,礼赠对象越多样,消费弹性就越大。在他看来,将“七夕”从单一“爱情节日”变为自我犒赏、友情问候、宠物陪伴的“温暖时刻”,品牌的受众边界便被拓宽,消费场景也更多元。

E | 文化共鸣,品牌本土化的竞争力七夕营销能否打动人心,既要看创意能否贴近当代消费者,还要考验品牌将传统文化转译为当代表达的能力。如何读懂七夕背后的文化内涵,成了国际品牌获取本土消费者情感认同的一道考题。在挖掘中国文化的过程中,国际时尚品牌正逐步告别简单的符号堆砌。今年七夕,国际时尚品牌的限定款将刺绣、编织等中式传统工艺融入时装设计,将东方技艺与品牌美学融合。Dior 迪奥七夕限定系列这一转变是中国消费者对国际时尚品牌提出更高要求的缩影。今年7月,麦肯锡发布的《时尚业态:与奢侈品客户面对面》报告指出,中国消费者更愿意选择能够与本土文化产生共鸣、传递真实价值的品牌,而非一味输出西方叙事的品牌。另外,文化深耕同样体现在内容策略升级上。广告短片、主题微电影、动画、音乐、书信文本……今年各大品牌以更精良的内容打磨,讲述属于自己的“七夕故事”。这些共同指向一个消费趋势,带有质感的氛围正在取代“情爱说教”,品牌镜头从刻意搭建的戏剧化场景,走向街头巷尾、家庭生活等真实日常,在贴近普通人的生活空间,完成与消费者的情感共鸣。随着新消费时代到来,国内消费者的消费理念不断迭代升级,他们不再盲目追捧固定标签,不再满足于表层的节日仪式感,而是愈发看重品牌的文化包容力、情感共情力与本土适配力。

F | 七夕承载的含蓄、温柔、双向奔赴的中式浪漫,兼具文化与情感双重表达。国际时尚品牌在今年七夕节的营销变化,不只是策略的微调,更是国际品牌开始读懂中国消费者与消费市场的体现。未来,时尚行业的本土化竞争,将脱离流量与促销的浅层博弈,转向文化理解力、情感创造力与价值共鸣力的深层比拼。

G | 只有真正扎根中国文化土壤、读懂国人多元情感需求、让国际审美与东方底蕴双向融合的品牌,才能跨越地域与文化的壁垒,在日趋激烈的新消费赛道中站稳长期根基。

H | (文/纪校玲 刘梦嫣)。
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